Curiosity brought me to the world of brand building.
I’ve found that story-telling, design, quality, and authenticity (honesty) create connection & community.
My passion is in brand partnerships, GTM strategy, and design. I combine a creative & analytical skillset in leadership + project management.
About
Currently a Partner @ Openhouse & Director of Growth + Strategy @ Firsthand.
Previously, Director of Partnerships (sales) @ Public Goods. The common thread is my focus on brand building through B2B partnerships (Hospitality & Retail).
My belief
Intentionality and thoughtfulness go a long way.
Brands I Admire
Cove (B2B Materials Science)
Air Company (B2B Materials Science)
FORGO (B2B & DTC Design-Centric Sustainable Personal Care)
Newlab (Deep Tech Incubator)
Public Goods (B2B & DTC product powerhouse)
Liquid Death (Consumer water brand, community builders, creative marketing)
Pop Up Bagels (Consumer bagel brand, community builders)
Apotheke Candles (Consumer candle brand, product quality & uniqueness)
Lenka Granola Bars (Consumer food brand, product quality is 13/10)
Yerba Mate (Consumer beverage brand, I am an addict)
Bandit Running (Consumer clothing brand, running community is top-notch)
Buck Mason (Consumer clothing brand, domestic supply-chain, stellar product quality)
Akari Sauna (Neighborhood brick & mortar sauna business, run by the nicest of people)
St.Agrestis (Makers of the Phony Negroni, for those cutting back on their alcohol but missing the taste of a seriously well-made cocktail)
Outdoor Citizen (Hospitality Brand Coming Soon)
Piaule (Hospitality Brand)
INNESS (Hospitality Brand)
Post Company (formerly Studio Tack, Interior Design & Architecture)
AvroKO (Interior Design & Architecture)
Brand Bureau (Branding & Visual Identity)
King & Partners (Branding & Visual Identity)
Featured
Hospitality wall-mounts designed & manufactured by me. Featured in +250 properties. $250k + net revenue.
Personal care for MUJI x Public Goods. 3 year co-branded partnership. Available in all MUJI locations in US & Canada.
Custom shipments from Openhouse.
Mount featured in Akari Sauna - Williamsburg.
Custom candles from Openhouse.
